For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...
If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...
ELMHURST, Ill.--(BUSINESS WIRE)--PatientBond has completed analysis of its fifth national market research study of healthcare consumers, regarding their attitudes, behaviors and media preferences.
The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...
NEW YORK, Dec. 18, 2025 /PRNewswire/ -- Psympl®, the Psychographic AI™ platform purpose-built for hyper-personalized engagement in consumer financial services, today announced its entry into the ...
The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed or ...
Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...
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