In everyday language, the term validity is typically used to describe something as being trustworthy or legit. It's meaning ...

Is the purpose of the new joint industry committee (JIC) about improving TV audience measurement quality or is it about gamesmanship? Is it even possible to validly measure viewing using alternative ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. No market-disruptive, ground-breaking idea can be proved ...