Think about how often you enter information about yourself online. It might be when you order food, sign up for a free trial, or pay a bill. Those are first party relationships, and a lot of those ...

Margaret Wack is a freelance writer covering home improvement, personal finance and other topics. She has written for brands and publications including Angi, Homeadvisor, Thumbtack, WSJ Buy Side, US ...

Lee Wallender is a home improvement writer of nearly 20 years and specializes in home remodeling, repair and maintenance. Sami Allen is the managing editor at Forbes Home, with over seven years of ...