Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Retargeting is when you follow a website visitor across the Internet with your campaign ads. This data proves that sometimes we can’t capture people on the first try, and we’ve got to stay in front of ...

Tailoring your online ads to individual users is one of the most potent tools in modern advertising solutions. Not only does it encourage higher click through rates than your typical generic display ...

Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...

Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they ...

Mobile retargeting is an integral ingredient in the CTV performance formula. And while streaming campaigns don’t use third-party cookies – there are no cookies in CTV media – the IP address, email or ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

A statement from Quancast said the acquisition would result in the company becoming a “single source” for retargeting and ad personalisation with the added expertise from Struq. Konrad Feldman, ...

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s ...