Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm. Surprisingly, research reveals that an overwhelming 98 percent of site ...

One in five marketers now have a dedicated retargeting budget, indicating that it’s a tactic believed to be responsible for driving a significant volume of conversions. But marketers who are basing ...

App marketing firm Fiksu has announced a new service, Fiksu Retargeting, aimed at user re-engagement. Fiksu Retargeting allows you to specifically target lapsed or inactive users in an attempt to ...

London-based Struq has launched what it claims to be a first: a cross-device retargeting platform geared for retailers. The company’s CEO, Sam Barnett, told RTM Daily that Struq is partnered with a ...

Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

But what about those prospects whose attention we have captured through any one of these programs, but who have not yet converted (e.g., downloaded a white paper, signed up for a free trial, etc.)?

SAN FRANCISCO--(BUSINESS WIRE)--Today, 6sense, a leading Account Based Orchestration Platform, powered by AI, announced the release of its Account Based Retargeting feature. Part of 6sense’s broad ...

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, ...