Retargeting is an essential marketing tool for any 21st century business. It lets you identify people who have interacted with your company online in some way and create followup advertisements just ...

You’ve put in the hours and the spend to drive traffic to your online store. But what happens when customers visit and leave without taking an action? An interaction with a website visitor that ...

Almost every single company that maintains a considerable web presence has tried paid advertising at some point. Paid advertising can be a great way of driving new traffic to your website, but it ...

AdRoll announced a new, self-service retargeting solution which it says has resulted in up to a 30% performance improvement when buying cross-platform. Read the release. AdRoll CEO Aaron Bell spoke ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More AdRoll, an ad retargeting service, just raised a $70 million round of ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

Magnetic will launch Wednesday a site retargeting tool dubbed Magnetic Force. The offering gives site visitors text or image-based display ads, complementing the company's search retargeting service.

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, ...

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next ...

As retargeting celebrates its 10-year anniversary, it's interesting to understand its origins and its evolution. Retargeting is exactly what it sounds like — it's the act of targeting consumers who ...

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