Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Choosing the right sales channel is a crucial decision for product businesses. Whether to focus on wholesale, direct-to-consumer (DTC) sales, or a combination of both can significantly impact profit ...

A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

As part of CRN’s Top 100 Executives Of 2024 list, we highlight 25 sales executives leading the channel charge. With technologies such as AI and security becoming top priorities for many businesses, it ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Forward Solutions today released a new case study showcasing how embracing a multi-channel sales and marketing strategy can deliver breakthrough growth for industrial manufacturers. With business ...

If you want to grow your practice, building a high-converting sales funnel is a skill that’s worth developing. Developing sales systems can help you attract more clients who fit your ideal buyer ...