One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 ...

Search and ye shall … most likely be tracked. But a growing number of people want to search without leaving a trail, which is why privacy-focused search engines like DuckDuckGo and Brave Search are ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

Jason Chun is a CNET writer covering a range of topics in tech, home, wellness, finance and streaming services. He is passionate about language and technology, and has been an avid writer/reader of ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Entity linking gives multi-location brands semantic clarity, improving local rankings, non-branded visibility, and AI search ...