Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is described ...

Kristin is a lead editor at Forbes Home and has nearly a decade of professional experience as a writer and editor. She's previously worked at sites like Talking Points Memo, Insider, Delish, Angi and ...

Hint: It's all golden. "Gold shades are not considered popular in today’s market since integrating them into interior spaces can be challenging due to their intensity and potential for overstimulation ...

CLEVELAND, Ohio – Celebrating its 15th anniversary of announcing a Color of the Year, Sherwin-Williams has created its first ever Color Capsule of the Year, a curated assortment of hues. The 2025 ...

Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold, according to a news release. The paint brand enlisted Dapper Dan to ...

CLEVELAND – Sherwin-Williams has named its 2026 Colormix Trend Forecast, the second iteration of its biennial approach to the annual color trend report. This iteration will focus on color evolution ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 56 min 31 sec ago By Gillian Follett - 3 hours 16 min ago By Ad Age and Creativity Staff - 3 hours 40 min ago By Tim Nudd - 4 ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color. Radiant Lilac is ...