Press Advantage Explains How Press Releases Strengthen Topical Authority Through Off-Page Signals

Las Vegas, NV - January 23, 2026 - PRESSADVANTAGE - Press Advantage, a full-service press release distribution company, ...
Search Engine Roundtable

Google: URLs Provide Minimal Additional Signals For Search Engines

The topic of URLs for SEO and ranking is one that has been around since search engines first existed and 25+ years later, it is still a popular topic. Google has said time and time again that keywords ...

Press Advantage Examines Role of Consistent Brand Mentions in Modern Search Engine Optimization

Las Vegas, NV - January 15, 2026 - PRESSADVANTAGE - Press Advantage, a leading press release distribution service, has ...
Searchenginejournal.com

Google Helpfulness Signals Might Change – Why It’s Not Enough

Google’s Helpful Content Signals (aka Helpful Content Update aka HCU) was originally a site-wide signal when launched in 2022. That meant that an entire site would be classified as unhelpful and ...