When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google ...

Targeting featured snippets is not a new SEO strategy. For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results. But ...

D Savage is in a car, its speakers rattling with the bass of his unreleased song “I Know.” In the young rapper’s expression, there’s an understanding of the powerful potential that’s shaking his ride.

Studies have shown that nearly 30 percent of Google search results contain featured snippets. That number is expected to continue to increase dramatically as the adoption of voice search grows. It has ...

This page will show you how to insert components on a full-width page template properly. It will also show you what snippets these components must be contained within in order to display properly on ...

Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Here we are again. Google’s in ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...