Will retail media ever flourish beyond garden walls? On Monday, Snowflake inked a partnership with Affinity Solutions, a company that sells purchase data for targeted advertising, so advertisers can ...

Nice idea, because its own cloudy services keep wobbling Analytics outfit Snowflake is buying telemetry data platform Observe ...

Security researchers at Google subsidiary Mandiant have traced the months-long Snowflake security breach to an attack group taking advantage of old credentials and weak authentication methods. Cloud ...

Key Insights Institutions' substantial holdings in Snowflake implies that they have significant influence over ...