As businesses get better at understanding their target audiences, the channels they use and their performance metrics—largely thanks to software advancements—one group remains a bit of a mystery: ...

Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Consumers aren’t always rational - and in 2026, they’re behaving more unpredictably than ever. In this eye-opening session, ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values. When brands like Target and Amazon announced they would deprioritize company DEI ...

Uncover the dynamics of the consumer goods sector, where companies produce goods for individual use. Understand how ...