In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Sony has patented new technology that will give the console-maker the ability to "suspend interactive content" to stream ads to players. The patent was posted by a NeoGaf forum-goer, who found ...

Sony, like practically everyone else in the world is gearing up for the holidays, and for the PlayStation company part of that looks like releasing a new commercial to get those still without a PS5 to ...

Sony Interactive Entertainment has released the PlayStation 5 holiday advertisement ahead of the launch of the PS5 Slim later this month. The advertisement is called "Feel it Now on PlayStation 5." ...