Off Season is a sports apparel brand designed for fans who want both quality and style Jordan Greene is Society and Culture writer-reporter at PEOPLE. She has been working at PEOPLE since 2023. Her ...
Suzanne Berg Currier brings nearly three decades of experience in media, marketing and consumer brand building to her new role leading the women's sports apparel company that recently relocated to ...
When Adidas bought Runtastic for $240 million in 2015, the fitness giant was pretty obviously playing catchup. The company had just watched Under Armour, a relative upstart in the sports apparel world ...
For Christmas this holiday season, I bought my mom a navy blue 1980 Lake Placid Olympics sweater. It has special significance for her because, as a college student in upstate New York at the time, she ...
Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring ...
With golf surging in popularity, a number of brands from outside the golf space are delving into golf-centric apparel — from a traditional denim company to a sports betting site. As golf’s popularity ...
Let’s just be honest, most of us grew up not caring at all about golf with, the exception of Tiger Woods or that crazy hole-in-one we’d see watching the top 10 plays on SportsCenter. Golf was the ...
Forbes contributors publish independent expert analyses and insights. DJ Siddiqi is a reporter who covers the NFL, NBA, and pro wrestling. New York Giants great Carl Banks is making quite the impact ...