Current Timberwolves star Anthony Edwards and former star Kevin Garnett were recently featured together in a Sprite ad Edwards helped lead the Timberwolves to the Western Conference Finals last season ...

Sprite is freshening things up with its star endorser, LeBron James. Advertising Age, a sister publication of Crain's Cleveland Business, reports that in his new ad for the soda brand, James is making ...

I’m not usually a fan of advertising, especially the kind that tries to go all meta but sort of falls on its face. But this ... this my friends, is different. Or at least, much, much better. LeBron ...

Lil Yachty is really out here, and today he dropped a brand new Sprite ad with the one and only LeBron James. Watch it above. In it, LeBron assures you he's not trying to sell you Sprite before Lil ...

There’s nothing trickier to pull off in advertising—and in many other things, too—than authenticity. Still, advertisers try and try and try to “keep it real.” A particularly bold example of this in ...

Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...