It isn’t hard to perceive that, in the era of climate crisis and COP26, a watch company famed for its use of plastic might not be as shinily advantageous as it once was. Back in 1983, the first Swatch ...

When Swatch unveiled its MoonSwatch follow-up last year in the form of a dive watch collaboration with luxury brand Blancpain, the response was positive but far more muted than what we saw with the ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

Timepiece brand Swatch has recently faced criticism over a new ad featuring a model recreating a racist gesture. Despite the brand's speedy apology, the internet has been steadfast in its objection to ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

There are objects we associate with the late 20th century that function almost like time machines—cassette tapes, arcade tokens, VHS spines bleached from sunlight. Add Swatch watches to that list. The ...

After much teasing, yet landing earlier than suggested in Swatch’s print ads featuring the cartoon pooch’s paw print on the lunar surface, the much-awaited Snoopy MoonSwatch has dropped. Swatch is ...

The nice-price watch that will make you fall in love with the iconic brand all over again Written By Written by Contributor, Buy Side Jeremy Freed is a contributor to Buy Side and lifestyle expert on ...

GENEVA (AP) — Swiss watchmaker Swatch apologized Monday for an ad campaign that upset consumers in China and elsewhere and said it had “immediately removed all related materials worldwide.” ...

Forty years ago, in 1982, the founders of Swatch were faced with a huge decision – should their new revolutionary plastic watch be round or square? For the uninitiated, they chose round, and that ...

Swatch and smartwatches, smartwatches and Swatch. For years now, we’ve been waiting for the Swiss watchmaker to enter the arena in some capacity, and for years we’ve been left waiting with empty ...

ZURICH (Reuters) -Swiss watchmaker Swatch (UHRZ.XC) has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump ...