Target missed the mark on this new initiative. A new staff policy at Target, part of a program called 10-4, is forcing employees to engage with customers more, the retailer confirmed to USA Today.

With the holiday shopping season already underway, some retailers are putting holiday spirit at the top of their wish list, with Target rolling out a new guest engagement program that instructs ...

(CNN) – As the holiday season fast approaches, Target is urging its employees to add a little more “jolly” to their work routine. Store employees are now required to smile if they are within 10 feet ...

Shoppers at Target may soon notice a significant increase in friendly faces and warm greetings during their visits. The Minneapolis-based retail giant has confirmed it is implementing a new staff ...