Tea ceremony classes in Japan are bearing the brunt of an acute shortage of matcha as a recent global boom in green tea has led to soaring prices of the product. While the farm ministry is seeking to ...

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

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Here’s the tea: there’s a shortage of matcha. Once easily found in grocery stores and cafes, the powdered green tea product is now scarce thanks to its popularity on social media — and devout drinkers ...

When it comes to what we’re sipping on all day, we know that it’s best not to drink our calories and that water is our friend. However, some days (okay, maybe every day) we crave more than plain H2O.

Serena Williams and Selena Gomez also indulge in homemade matcha drinks — here, shop some of Hollywood's favorite mixes. By Nicole Charky-Chami, Danielle Directo-Meston If you purchase an ...

As a journalist who covers cannabis and sexuality, I'm always searching for new ways to enhance one's sex life and overall well-being. I also happen to adore matcha. The East Asian green tea consists ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

You might have noticed that matcha, a green tea powder from Japan that has become a staple in cafes across the world, doesn't follow the same rules as other teas. While you probably have bags of green ...