The Cupertino pioneer prepares a rare retrospective celebration honoring decades of creativity and cultural innovation.
Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...
Apple has had lots of slogans over the years, but the one that best represents the company’s early mindset was used in an ad ...
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In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...
Add Yahoo as a preferred source to see more of our stories on Google. 250626-site-apple-lost-its-advertising-cool-factor-v3 Nothing about Apple's latest promotional video felt like Apple. For over 7 ...
Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...
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