Apple CEO Tim Cook once faced a career decision that, by most rational measures, made no sense. After spending roughly 12 ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made Apple ...

Apple has announced plans to commemorate its 50th anniversary, marking five decades since the company was founded on April 1, ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Apple is a "Party of One" in the world, according to CEO Tim Cook in a new interview weeks ahead of the company's 50th anniversary.

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run that began after the death of co-founder Steve ...