There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, wellness-influencer way. Not in a "delete everything and move to the woods" way.

Tim Cook shares a letter celebrating 50 years of Apple while the company prepares milestone events — but we're hoping for more.

Apple is turning 50 this April. The CEO Tim Cook reflected on the company’s 50th anniversary with a heartfelt message celebrating Apple’s journey from a small garage start-up to a global tech giant, ...

Apple CEO Tim Cook wants you to know that tariffs have nothing to do with the iPhone 17's higher prices. "There's no increase for tariffs in the prices to be totally clear," Cook told CNBC's Jim ...

In a teaser posted on X, Tim Cook described “a big week ahead” that starts Monday morning. The short video shows hands ...

During Apple's fourth-quarter earnings call on Thursday, Cook attributed the iPhone 17's success to what he called the company's strongest lineup ever. "The [iPhone] 17 Pro is the most pro phone we've ...

Macbooks 'We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product': Apple exec on why their new budget laptop is calle ...

It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r — Tim Cook (@tim_cook) February 26, 2026 In recent weeks, rumours have suggested that Apple is preparing multiple product launches ...