ASMR (autonomous sensory meridian response) videos abound on YouTube, where the aim is to trigger the pleasurable ‘brain-tingling’ response in viewers through sounds that set it off, like waves at the ...

NBCLX storyteller Fernando Hurtado, covering the Olympics onsite, asked the NBC Sports commentators if they would participate in the ASMR, or autonomous sensory meridian response, interview. "How many ...

An ASMR booth for "Gummitzel" gummy candies, complete with high-fidelity microphones and a photo-worthy product display, is seen at the opening of the Hitotubu Kanro Harajuku store in this photo ...

ASMR videos can be strangely addictive, whether it be soothing voices, chopping vegetables or the satisfying sounds of capybaras eating a pumpkin. Recently, Pokémon have been getting in on the act, ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...