An exploration both artistic and scientific, Jonah Lehrer’s Imagine: How Creativity Works tells us why a walk can lead to a big idea and how brainstorming dulls imagination. FC: How does creativity ...

There’s no doubt generative AI’s ability to rapidly produce new texts, images and audio is shaking up creative jobs. In her book The Creative Mind, cognitive science expert Margaret Boden ...

It drives me crazy. Whenever I mention my research on creativity, people invariably tell me how they wish they could be creative. When I ask them why they think they can’t be, they explain how they ...

No matter what the medium, artists of all kinds rely on their innate creativity to produce their content and set themselves apart from the pack. But even the most tenured professionals have moments in ...

It drives me crazy. Whenever I mention my research on creativity, people invariably tell me how they wish they could be creative. When I ask them why they think they can’t be, they explain how they ...

There are two main types of motivation: intrinsic and extrinsic. Intrinsic motivation comes from within the task itself, and directly by the value of the benefit from completing it. Extrinsic ...