LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

Each year, more than 380 million metric tons of plastic is produced worldwide. Lego is responsible for 100,000 metric tons of it. This contribution to the annual total is, of course, the result of ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...