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Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel.

The back story as to why there will soon be additional options for watching sports is more complicated than simply NBC Sports needing more space for its growing portfolio of live events. There is a ...

Versant officially branded its sports portfolio on Wednesday, giving USA Network and Golf Channel a unified identity ahead of the spinoff’s expected completion early next year. The company will use ...

The third and final piece of the new Pac-12’s media rights package became official early Thursday with USA Network joining previously announced partners CBS and The CW to broadcast football and ...