Last week, college cheerleading and dance teams traveled from across the U.S. to compete at the ESPN Wide World of Sports Complex in hopes of winning a national title. The event hosted featured more ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

MEMPHIS, Tenn., Feb. 3, 2025 /PRNewswire/ -- Varsity Spirit -- a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook -- is ...

DALLAS — Varsity Spirit, the company that owns the National Cheerleaders Association (NCA), is offering spectator refunds, counseling and virtual competitions to those impacted by an incident at a ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

DALLAS — Nine families are suing Varsity Spirit, Varsity Brands, and several event operators over a mass panic during the 2025 NCA All-Star National Championship in Dallas that they say left them ...

DALLAS — Nine families are suing Varsity Spirit, Varsity Brands, and several event operators over a mass panic during the 2025 NCA All-Star National Championship in Dallas that they say left them ...