The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

Virtual reality headsets will be popular gifts this holiday season, as more and more companies dip their toes into the cyber-ecosystem. From virtual golf experiences to gaming and meditation retreats, ...

That went well Imagine changing your popular brand to capitalize on an emerging tech trend that never emerged. Mark ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.

Virtual reality technology has rapidly evolved beyond gaming applications to become a powerful therapeutic tool addressing conditions from chronic pain to PTSD. As hospitals and clinics increasingly ...