After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

Claire’s has launched Pierced by Claire’s, a reimagining of the retailer’s piercing business that will be supported by a new visual identity and a full-funnel marketing plan, including TV ads and a ...

Papa John's International is enacting a brand overhaul spanning its visual identity, logo and store design as it responds to changing mandates in the restaurant category, according to a press release.

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.