The video announcing Panatone’s 2023 color of the year, which was revealed on Thursday, begins with black and white vignettes underlaid with a dramatic thumping drum: empty streets, a traffic sign ...

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Leatrice Eiseman, the Pantone Color Institute’s executive director, said ...

A close relative to carmine, crimson red, or deep raspberry, Viva Magenta, Pantone’s Color of the Year 2023, exudes a sense of va-va-voom. Likened to “a fist in a velvet glove” by Pantone Color ...

Pantone's 2023 color of the year isn't Barbiecore pink – though the color institute knows well how hot pink has taken over the color-sphere over the past several months. The Pantone Color Institute ...

It’s official, Pantone has announced that Viva Magenta will be the Color of The Year for 2023. What exactly is Viva Magenta? Well, the new color that you’ll likely see everywhere in fashion, beauty, ...

In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

While 2023 is still weeks away, the hue masters at Pantone have already named next year's official color: “Viva Magenta.” Described as a “nuanced crimson red tone,” the color is “an unconventional ...

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...