A woman on TikTok has raised an interesting theory about why we’re attracted to certain romantic partners and not others, and it’s launched quite a discussion on social media. The video, which now has ...

Imagine two shapes: One is a pointy, jagged polygon, the other an ameboid-like splotch. Which shape would you name “Bouba,” and which would you name “Kiki?” In study after study, 90 percent of people ...

Most people around the world agree that the made-up word ‘bouba’ sounds round in shape, and the made-up word ‘kiki’ sounds pointy – a discovery that may help to explain how spoken languages develop, ...

From English to Chinese, Hungarian and Zulu, people who speak different languages make the same links between sounds and shapes, a new study shows. An international research team has conducted the ...

Papa Bouba Diop has died at the age of 42, reports Luke Bosher. Diop was a key part of the Senegal side which enjoyed a run to the quarter-finals of the 2002 World Cup, scoring the only goal in a 1-0 ...

Take a look at the picture and honestly tell me which shape you would match to the word ‘bouba’ and which you would match to the word ‘kiki’. If you associated ‘bouba’ with the rounded shape and ‘kiki ...