Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

Music is a crucial element in the world of cheerleading competitions, setting the atmosphere and infusing energy into routines. With the evolving landscape of cheerleading, the approach to music ...

Long before the days the Dallas Cowboys Cheerleaders had a Netflix special, and before cheer competitions with pounds of makeup and hairspray were commonplace, cheerleading’s purpose stayed close to ...