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All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

Using two newly developed types of reasoning tests, a team of researchers at UCL and UCLH has identified key brain regions that are essential for logical thinking and problem-solving. The results will ...

There are many different kinds of reasoning. Some reasoning is by simple association. If you see very dark clouds coming your way, accompanied by lightning and thunder, you will probably conclude that ...

We often express our thoughts in words to communicate ideas, present arguments or make decisions. But what format and structure do these thoughts take in the brain? In the fields of philosophy, ...

A team of researchers at UCL and UCLH have identified the key brain regions that are essential for logical thinking and problem solving. The findings, published in Brain, help to increase our ...