Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

BELOIT (WREX) - We've seen athletes continue to evolve their training in their respective sports as more technology becomes available, and golf is no exception. Ironworks Golf Academy in Beloit ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland, Florida, ...

When I was PGA professional, I taught thousands of junior lessons. With that experience, and now as the mom of two kids who ...

Question: I see all the latest clubs that just came out in the Hot List, and I’m fired up to check them out. But I’ve been sitting here in the ice and snow for the last two months. With all that rust, ...

Club fittings can be one of the most effective ways to improve your golf game. They can also become an expensive mistake if you're unprepared. The ...

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting. The post Why your preferred golf ball should be part of every club fitting appeared ...