New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish ...
Editor's note: Dr. Michael Wu is the Principal Scientist of Analytics at Lithium where he is currently applying data-driven methodologies to investigate and understand the complex dynamics of the ...
Tired of us marketing/PR types using the word ‘engagement’? Good news. We’ve got a new word to obsess with now. It’s called influence. And Philip Sheldrake… Tired of us marketing/PR types using the ...
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