Should you outsource your martech requirements or build them in-house? There is no right answer. And no wrong one either.

Celebrity endorsements, product innovation, AI-led campaigns and retail activations are central to Bonn Group's brand ...

Bhima Jewellers has appointed Janhvi Kapoor as its new brand ambassador. This move aims to enhance the company's national ...

Explore how marketing planning must evolve to keep pace with changing consumer behavior, media fragmentation, and the demand ...

South Korea is set to revise its consumer price index basket, incorporating new items like subscription fees and smartwatch ...

Samsung Electronics is set to raise prices of its Galaxy Z Flip8 and Fold8 models due to an ongoing AI memory shortage, ...

Microsoft announces a major restructuring of its gaming division, cutting 4,800 jobs and divesting multiple studios in an ...

Kotak Mahindra Bank has appointed Jyoti Samajpati as its new Head of Marketing and Propositions to strengthen its ...

In India, cricket is more than a sport. It creates the country's largest cultural events, bringing together millions of ...

This week, Connected TV cements its place as a core media investment rather than an experimental channel. Industry leaders ...

Connected TV homes in India are rapidly increasing, reaching forty million in 2025. Advertiser interest has grown ...

Discover how collaborative conversations across departments drive successful business strategy development and branding.