Women in Toys, Licensing, and Entertainment (WiT) has officially announced the finalists for this year’s Wonder Women Awards.

Chester Cheeks is the face of the company’s Butt Face brand. Kids can squeeze and stretch his face to activate silly fart sound effects. Chester also features an animated dance mode with three songs ...

Spinning off of last year’s Beyblade X World Championships buzz, ADK Emotions NY and T-Licensing are launching the first official Beyblade X e-commerce site, complete with a slate of new licensing ...

Mattel expands its Mattel Brick Shop line with three new partnerships. Throughout 2026, consumers can expect Hot Wheels collectibles inspired by Lamborghini, Aston Martin, and Toyota vehicles. Since ...

Summer is still in full swing, but Hasbro Pulse is already getting a head start on Halloween. The company has unveiled a new wave of Star Wars: The Black Series action figures that put a spooky spin ...

FAO Schwarz is expanding its retail footprint through a new partnership with Nordstrom, complete with new locations and ...

Kids can roleplay as Clan Mudhorn with six dress-up pieces, including Mando costume parts, Grogu’s robe, a bandolier, mask, cape, and headpiece.

Ty’s updated Beanie Babies lineup adds bigger, softer plush, extra beans for seated poses, Beanie Clips, and licensed characters, including Bluey and Dumbo.

Squishmallows provides ultra-soft plush in multiple sizes, personalities, and line extensions, including HugMees, Squish-Doos, Stackables, FlipAMallows, and Squishville.

Holiday builders can count down to Christmas with 24 LEGO City surprises, including festive mini builds and LEGO versions of Santa, Mrs. Claus, elves, a snowman, and a reindeer.

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The Toy Book is a participant in the Amazon Services, LLC Associates Program, and other affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and ...