Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...

Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed. The advertising — which claimed that phones, tablets and smart TVs now all counted ...

Microsoft Gaming CEO Phil Spencer announced his retirement Friday, marking the end of a 25-year career at Xbox (and a nearly 40-year career at Microsoft more broadly). Spencer’s legacy covers a wide ...

The Xbox brand just underwent a seismic shift. On Friday afternoon, news broke that Microsoft Gaming CEO Phil Spencer had retired from the company. Also out was Sarah Bond, who resigned from her role ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Today is the first day that Phil Spencer is gone, and new Microsoft Gaming CEO Asha Sharma ...

Arguably the biggest multiplatform release for Xbox is on the way later this year. Halo: Campaign Evolved is set to release sometime in 2026, coming to PC, PS5, and Xbox Series X|S. The remake will ...

Friday’s news of a major shake-up at Microsoft’s Xbox division caught the gaming world by surprise. Phil Spencer, who has run Xbox for almost 12 years, announced his retirement, effective ...

Microsoft has announced the Xbox Game Pass February 2026 Wave 2 lineup, which includes big hitters such as The Witcher 3: Wild Hunt (and in its Complete Edition, no less) plus Kingdom Come: ...

Xbox president Sarah Bond is also leaving Microsoft. Xbox president Sarah Bond is also leaving Microsoft. is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

Bond and CEO of Microsoft Gaming Phil Spencer will be departing. Bond and CEO of Microsoft Gaming Phil Spencer will be departing. is a senior reporter covering technology, gaming, and more. He joined ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. Late Friday, Microsoft announced an enormous shakeup of ...