While a section of broadcasters and advertisers say CTV opens up the possibility of far more granular targeting, others point ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...

VDO.AI, a global advertising technology leader, today announced the launch of its Interactive Creative Suite, an advanced ...

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

A warrant was issued for former University of Manitoba law dean Jonathan Black-Branch, accused of defrauding the school of ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, ...

A man charged after a small plane was hijacked last year, triggering a security scare at Vancouver International Airport, has ...

Premium video platforms deliver these types of impressions by leading in these 3 key metrics: Co-Viewing Attention Session length To measure these metrics, VAB partnered with TVision, which provided ...

Smriti Mehra, S Shivakumar and Mitul Sangani to now work directly with Rahul Joshi, Network18 MD & Group Editor-in-Chief ...

Partnership combines Samba’s industry-leading media intelligence with TiVo’s CTV inventory to deliver comprehensive cross-platform measurement and activation for brands and agencies ...

Oil prices fell and markets rallied after news of the ceasefire, with people now wondering if gas prices will drop – and how ...