Rain, the leading independent full-service advertising agency, announces its CTV Performance+ offering, an innovative new ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...

While a section of broadcasters and advertisers say CTV opens up the possibility of far more granular targeting, others point ...

Mostly the show is about much smaller pets, including dogs, cats, and even some of our feathered friends so to see Koehler in ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, ...

European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

Samba TV and TiVo have formed a strategic partnership aimed at strengthening connected TV advertising in the UK, combining ...

Partnership combines Samba's industry-leading media intelligence with TiVo's CTV inventory to deliver comprehensive cross-platform measurement and activation for brands and agenciesLONDON, April 07, 2 ...

More than ever, B2B creatives will see their work in OOH, at events, and in sponsorship campaigns. As businesses invest more in building brand power and less in performance, bigger and bolder ideas ...

Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies ...