While a section of broadcasters and advertisers say CTV opens up the possibility of far more granular targeting, others point ...

Rain, the leading independent full-service advertising agency, announces its CTV Performance+ offering, an innovative new ...

When Jacqueline Corbelli founded BrightLine in 2003, the modern generation of connected TV (CTV) – the ecosystem of smart TV ...

A lesson in reading the fine print ...

This complexity and fragmentation of streaming content is not unfamiliar to those with experience planning digital marketing ...

DatafuelX rehired co-founder Dan Aversano to take the helm as CEO and lead it through its next growth phase, which revolves ...

Prime Minister Mark Carney vowed to strengthen Canada's domestic industry and expand global partnerships.

YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads ...

SMM Steel】Vallourec partnered with CRC to support the CTV I project at Elk Hills Field, California's first CCS site with EPA Class VI permits. Vallou ...

Corporate Comms at Blue Star, on how shifting media dynamics and unpredictable demand patterns have prompted a rethink of the ...

Richard Madan made a case for his Washington position and compensation package of more than $500,000 during a trip to ...

Roku ( ROKU) shares are on track for a seventh straight session of gains on Wednesday, as the stock rose over 3% to $101.87 ...