The holding company behind Tatari, Vault, and Upstream earns independent validation of its security and data practices The cross-infrastructure commitment signals to enterprise advertisers, publishers ...

DatafuelX rehired co-founder Dan Aversano to take the helm as CEO and lead it through its next growth phase, which revolves ...

Streaming platforms have their own requirements for distribution, and buyers have their own requirements for scale, ...

APP's push into self-serve e-commerce ads could widen its advertiser base, with AI tools and strong onboarding conversions ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing speed to market. SAN FRANCISCO, CA, UNITED STATES, March 24, 2026 ...

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes ...

Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences ...

Why are streaming services, channels, and platforms across the CTV and OTT ecosystems turning to AI/ML-enhanced metadata to remove the friction from CTV content discovery and improve user experiences?

Operating expenses increased 10% in the Q1 guide, reflecting the integration of IRIS.TV and Locker acquisitions and ...

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes ...

In the first quarter of 2026, the largest streaming players reinforced the same message: growth is no longer being measured ...

AlmondNet, together with its subsidiaries Intent IQ and Datonics, today announced that they have resolved their patent infringement dispute with Amazon and have entered into a license agreement. The ...