As Expedia launches a new UK brand platform to build awareness, the wider business is looking to deliver a “differentiated” ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

Dynata, the industry leader in reliable and accurate first-party consumer survey data, activation, and measurement, today announced the integration of its Audience Activation product into the ...

The new NDP leader wants government corporations in all important areas of the economy. That's a recipe for even slower ...

Now into our second season of B&T’s CMOs To Watch, presented by Zenith, O’Brien joins the ranks of visionary marketing ...

It's about to get even easier for YouTube creators to partner with advertisers. YouTube Creator Partnerships -- the AI-powered offering that was formerly known as BrandConnect and that helps pair ...

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The launch of Artemis II has everyone thinking about space and dreaming big right now. While most people focus on the ...

The connected television advertising market arrived at this year’s IAB NewFronts with a consistent message: ... Read More ...

I haven’t spent a long time in colleges or universities or anything remotely close, except for maybe Art Institute and I have ...

For over 30 years, a postgame towel from the iconic Saturday night game broadcast has become a plush, prized collector's item ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. I’m not about to declare the ...