Google is embracing "agentic shopping" wherein users can easily make purchases through the Gemini app and AI Mode.

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Microsoft announced its AI-agents agentic experiences under the names of Copilot Checkout and Brand Agents. Copilot Checkout lets you shop and checkout directly in the Copilot chat experience and ...

OpenAI introduced an Instant Checkout feature in ChatGPT last year, letting users browse and buy products without leaving the chat interface. Google soon followed with shoppable product listings in ...