The conventional wisdom in performance marketing has compressed loyalty into a set of behavioral proxies: repeat visit ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

JBLU expands TrueBlue with "Points On Repeat" subscriptions, boosting loyalty, recurring revenues and flexible redemption to ...

T-Mobile hikes another major fee despite customer losses.

CORA Loyalty, the loyalty portfolio arm of CORA Group ("CORA"), has added James Mulroney, PhD, to its executive leadership team. In his role as Chief Customer Officer (CCO), Mulroney will lead CORA ...

In a bid to reverse a persistent decline in its share price, meal-kit provider HelloFresh is enlisting Hollywood star Alison Brie. The company’s new “Supper Club” initiative marks a strategic pivot ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Mistplay has completed its acquisition of Connected Rewards from Mobivity Holdings Corp to finalise the definitive agreement ...

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer ...

The stored value platform enables merchants, ranging from single location operators to large retail chains, to offer branded gift cards, store credits, and loyalty programs directly to their customers ...