Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed. The advertising — which claimed that phones, tablets and smart TVs now all counted ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...

Seamus Blackley shares concerns about Microsoft’s AI direction, suggesting Xbox could be deprioritized as the company doubles down on generative AI across its business. When you purchase through links ...

There’s new leadership in charge at Xbox, but no clear sign of where the division is heading. There’s new leadership in charge at Xbox, but no clear sign of where the division is heading. is an ...

Former Xbox president Sarah Bond has broken her silence following last week’s stunning leadership shakeup at Microsoft Gaming. In a heartfelt LinkedIn post, Bond published the note she sent to her ...

The Xbox brand just underwent a seismic shift. On Friday afternoon, news broke that Microsoft Gaming CEO Phil Spencer had retired from the company. Also out was Sarah Bond, who resigned from her role ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Today is the first day that Phil Spencer is gone, and new Microsoft Gaming CEO Asha Sharma ...

Microsoft Gaming CEO Phil Spencer announced his retirement Friday, marking the end of a 25-year career at Xbox (and a nearly 40-year career at Microsoft more broadly). Spencer’s legacy covers a wide ...

After nearly 40 years at Microsoft, Xbox chief and Microsoft Gaming CEO Phil Spencer is leaving the company, along with Xbox president Sarah Bond. Spencer’s retirement was announced in a memo from ...

Xbox is making big changes at the very top of the corporate ladder. IGN reported the bombshell news on Friday afternoon that Microsoft Gaming CEO Phil Spencer is retiring, effective on Monday, Feb. 23 ...

What just happened? As Xbox sales continue to decline and mystery shrouds the brand's next steps, Microsoft is replacing its gaming division leadership. Although the new Xbox CEO has pledged to ...

Matt Anderson (He/Him) is a Features Writer from Philadelphia, Pennsylvania. He's been gaming as far back as four years old on the original PlayStation and writing in the industry for several years.