As media agencies spar with The Trade Desk over transparency and control, brands are re-evaluating how media is bought, ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

L'Oréal Garnier has won the 2025 JCDecaux Programmatic Campaign of the Year Award for its Vitamin C Daily Tinted Fluid campaign. The campaign, developed by WPP Media agency Wavemaker, tackled the ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to ...

In her latest column, Charlotte McEleny looks at Singapore’s investment in AI, how the country treats tech momentum as a ...

Ashley D’Souza, Chief Digital Officer at Hindustan Coca-Cola Beverages, explains how AI is reshaping marketing, highlighting ...

Gulshan Verma of Amazon Ads discusses a decade of Amazon Ads in India, the rise of retail media, quick commerce through ...

TV advertising was built for a simpler world twenty years ago: a dozen sellers, a few currencies, 30-second spots, and human-driven workflows. With broadband, mobile phones, smart TVs with streaming ...

When B2B campaigns are planned and measured using frameworks designed for the job, the results tell a compelling story.

There is a familiar choreography to digital advertising. A brand pays for attention. A consumer looks for the skip button.