The 'Dynamite' effect: How BTS, K-dramas are reshaping India's culture

Back in the early 2000s, K-pop wasn’t popular in India. However, in recent times, the wave that BTS, Blackpink and Korean Dramas have created in India is beyond comparison. Over the past few years, ...

ESScent Of The Week: This Seoul-Born Cult Fragrance Just Hit Sephora — And Sugar Addict Is Already On My Most-Reached-For List

BORNTOSTANDOUT’s Sugar Addict isn’t the sugary scent the name suggests. Here’s how it wears, why it leans unisex, and what makes it worth a full-day test.