Bajaj Electricals Ltd said it has signed a definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets for ₹141.4 crore. As ...

Bajaj Electricals has announced the signing of a definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets for a ...

https://www.thehindubusinessline.com/companies/bajaj-electricals-acquires-ip-and-brand-rights-for-morphy-richards-for-india-and-select-south-asian-markets ...

Bajaj Electricals Limited announced the signing of a definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets for a ...

Bajaj Electricals has made a significant leap by acquiring the Morphy Richards brand in South Asia for INR 1.68 billion. This strategic acquisition enhances their foothold in the premium small ...

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