What’s in a name?” William Shakespeare once asked, but in today’s digital era, a company’s logo may be even more important.

Ford's new world headquarters has a lower profile than the Glass House. GM's new headquarters does, too. What it means to lose that physical presence.

The power that world soccer sanctioning body FIFA wields over the marketing of its prestigious event assured that 10 of the ...

The Whopper was invented in 1957 by James McLamore (if lofty words like ‘invented’ can be applied to the concept of ‘make ...

The Colorado Rapids announced the club will update its logo, but will not change its name. The Rapids said the club will ...

Photoshop CS6 Extended showing how to place a name and logo with initials above the keyboard of an elegant, black piano and ...

General Motors still owns the building that has largely emptied of occupants since the automaker moved to a new location on ...

Hillsborough College on Tuesday released a fresh college seal and more modern and colorful logos as part of a branding revamp ...

Rodeo SC unveils its logo, celebrating Texas rodeo heritage ahead of its 2027 USL League One debut, embodying local pride and a rich cultural fusion.

While the Colorado Rapids work to stand out on the field, the club has long struggled to define its identity off the pitch.

Seen for the first time this year at Augusta National Golf Club is the ANWA logo on cups and the famous green wrapping on the ...

The Marriott logo has replaced the automaker's vehicle brand names, which had been displayed after the GM logo was removed in ...